The YAP Buy solution provides customers with a convenient, straightforward method of payment that allows them the flexibility to make purchases direct from participating merchants with their mobile phone. By directly integrating into the MPOWER Mobile global payment processing platform, merchants will enjoy a reduction in debit and credit processing fees, increased loyalty with the existing customer base, and growth from attracting new customers that are looking for a faster, simpler, and more secure way to purchase goods and services, on the go.